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10 Marketing New Year’s Resolutions
Since this is the time of year when people make resolutions to lose weight, exercise more, spend less, etc., I figured I would create a list of 10 marketing resolutions to tackle. Please add your own...
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Being Open to LinkedIn Requests
Many moons ago, I wrote a MarketingProfs blog post about LinkedIn networking and being open to engaging with new people – even if you don’t know them. Help! I Have Social Media Rejection Syndrome!...
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Do Your Different Marketing Suppliers Understand Marketing?
Sounds like an oxymoron, doesn’t it? Do you outsource your company’s or nonprofit’s marketing tactics to different suppliers? For example, do you have a separate supplier for Web design/development,...
View ArticleThe Lousy Messages You Send When You DON’T Reply
When people send you e-mails, leave voicemails, or contact you through any number of communications channels, do you always reply? Sure, it depends who is trying to reach you. But, let’s assume that...
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Creating Social Media Content for Your Blog
Guest post by Anny Solway Sometimes it can feel like content becomes popular on social media just by accident. Nobody planned that video of the squirrel riding on top of a monkey, and it doesn’t...
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Marketing Nasties of the Week
Blogging isn’t just for sharing information and expertise. It isn’t just for learning and discussing. It can also be therapeutic and cathartic – for the blogger and readers! I thought I’d test this...
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10 Valuable Social Media Stats Based on New Study
The 2013 Social Media Marketing Industry Report is out and Michael A. Stelzner of Social Media Examiner has some valuable data for us. Here are ten findings that I found valuable: Increased exposure is...
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I’m Writing a Book!
Over the summer, I plan to finish the book I started on small business branding. I am very determined to see this through, especially after starting three marketing-related books and not completing...
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3 Lessons on Blogging Based on New Study
The recent TrackMaven Content Marketing Report on blogging gives us valuable data we should note. After studying 4,618 blogs, 1.2 million blog posts, and nearly 2 billion social shares, researchers...
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Will Punctuation and Blogging Frequency Affect Your Reader Engagement?
In keeping with Monday’s post, 3 Lessons on Blogging Based on New Study, here are 5 more lessons based on TrackMaven’s Content Marketing Report. Usage of Question Marks in Title vs Social Shares...
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How to Get 10 Posts Out of One Good Idea
Guest post by Dennis Fischman It’s time to post to your blog. You scratch your head, pace up and down, drum your fingers, start several posts and delete them…and at last, you have it. It’s a good idea....
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If You’re Not Blogging, You’re Missing the Inbound Marketing Boat
Trying to demonstrate ROI (return on investment) for inbound marketing tactics is proving to be challenging, says a new HubSpot study. With so many companies and organizations trying to “get found,”...
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The Absolutely Wrong Way to Submit Guest Blog Posts
If you’re looking for ways to build your personal, business, or nonprofit’s brand, submitting guest blog posts can help. However, if you approach submissions the way one guy did with me recently, you...
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I Took a Week Off Social Media and the Sky Didn’t Fall
Once you participate in social media and content marketing on a regular basis, don’t you feel obligated to maintain what you’ve built? I always thought so. Don’t our social media connections and blog...
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